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| Section | Objectives |
|---|---|
| Account Configuration and Administration | - System setup and account provisioning
|
| Campaign Design and Program Canvas | - Program Canvas workflows
|
| Analytics and Reporting | - Campaign performance analysis
|
| Deliverability and Compliance | - Compliance and reputation management
|
| Audience Segmentation and Data Management | - Data feeds and integrations
|
Question 1
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
B. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Question 2
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
A. In the SMS campaign message designer, you must enable link tracking for the campaign.
B. You must purchase Premium tracking in order to support link tracking in Responsys.
C. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
D. In the SMS campaign message designer, enable conversion tracking.
E. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
Question 3
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
A. $CONTACTS.FNAME
B. FNAME ($CONTACTS)
C. #FNAME. CONTACTS
D. $ {CONTACTS.FNAME}
Question 4
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
A. The column to be used as the table's primary key must be named something different in each profile list.
B. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
C. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
D. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
Question 5
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
A. Custom SQL Variable
B. ORA Variable
C. Entry Tracking Variable
D. Get Data Variable
E. Temporary Value Variable
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,C,D,E | Question 3 Answer: A | Question 4 Answer: B,D | Question 5 Answer: A |
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