Facebook 600-101 : Facebook Certified Community Manager

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Post a link to a press release announcing a product launch
B) Include a discussion question about the product that is being launched
C) Partner with influencers to generate posts about the launch
D) Ask follow-up questions as people leave feedback

2. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Post a link to the event website with a daily reminder to purchase
B) Reach out privately to community members who might be interested in attending
C) Provide discount codes to community members who buy early bird tickets
D) Schedule event speakers to host Q&As in the community leading up to the event

3. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Launch a referral program for current members to invite their neighbors to join the community
B) Encourage the moderation team to comment more on the content
C) Partner with a national newspaper and publish an article about the community
D) Place targeted ads for potential members using fitness and wellness interest targeting

4. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Claim a membership fee for current members of the Facebook group
B) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
C) Create a Facebook Page and organize events using the paid events functionality
D) Prepare materials for influencers that highlight recent community impact

5. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile a set of community recommendations and testimonials with individual demographic information
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
D) Compile insights that include dates, demographics of members across the community and growth numbers

Solutions: