Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?

A) Data Studio
B) Audience Studio
C) Google Analytics 360
D) Web Analytics Connector

2. Northern Trail Outfitters has created child business units (BU) for their different regional offices.
They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region. How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

A) Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
B) Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
C) Create a list in each BU and add subscribers with a matching Region to the list.
D) Open the Profile Attribute Properties for the 'Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

3. Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A) When to send the email
B) How to determine engagement
C) What the offer will be
D) Who the offer comes from

4. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Filename is automatically passed to Import Activity with File Drop Automations
B) Check the 'Use filename from Automation' checkbox
C) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
D) Set File Naming Pattern to %%AUTOMATED_FILENAME%%

5. A consultant reviews an implementation where every marketing campaign creates a new Sendable Data Extension containing duplicate customer profile information. After two years, hundreds of nearly identical Data Extensions exist. Which recommendation best improves long- term maintainability?

A) Replace Data Extensions with Lists.
B) Export campaign audiences after every send.
C) Build reusable audience Data Extensions that reference centralized customer data.
D) Continue creating campaign-specific Data Extensions.

Solutions: