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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
B) In the field mapper screen, select the "Columns Already Included" check box.
C) In the import configuration, select the "First line contains column names" check box.
D) You must delete the first row of the file before performing the import. Your file must contain actual data only.

2. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
C) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
D) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

3. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) PET_ID_
B) CUSTOMER_ID_
C) EMAIL_ADDRESS_
D) ADDRESS_

4. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
B) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
C) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
D) The number of records in the supplemental table cannot exceed the total number of records in the profile list.

5. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
B) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
C) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
D) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

Solutions: