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| Section | Objectives |
|---|---|
| Topic 1: Midmarket Value Proposition | - Customer segments and use cases
|
| Topic 2: IBM Business Analytics Portfolio Overview | - Core analytics offerings and capabilities
|
| Topic 3: Sales Process and Enablement | - Sales methodology
|
| Topic 4: Solution Positioning and Differentiation | - Competitive differentiation
|
Question 1
What is a common pain point for a Finance Department?
A. How do I improve performance, profitability and grow my business?
B. Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
Question 2
An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?
A. IBM Cognos Disclosure Management Express
B. IBM Cognos Express
C. IBM Cognos Controller Express
D. IBM SPSS Statistics
Question 3
A sales organization believes low sales value = low service value. What could you say to overcome that objection?
A. Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
B. Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
C. Smooth glide path to the Enterprise solution
D. Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
Question 4
What would be a good next step to develop the relationship with the customer after the sale?
A. Create a case study directly after the sale closes
B. Create a case study based on their successful implementation
C. Recommend entitlement expansion immediately after closing
D. Offer a blanket discount on future purchases
Question 5
An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
A. A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
B. Entitlements for IBM Cognos Insight
C. Entitlements for IBM Cognos Disclosure Management Express
D. Entitlements for additional IBM Cognos Express users
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: B |
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