IBM M8010-246 : IBM Smarter Commerce Sales Mastery Test v1

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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Extended selling channels and brand experience include .

A) social integration, remote widgets, affiliates
B) web store, mobile store, kiosks
C) call center and physical stores
D) segmentation, promotions, targeting

2. Marketing focus is shifting from outward bound / mass media to:

A) cable television infomercials
B) up-sell potential via outbound calling centers and automated dialers
C) product placement in movies and television shows
D) building a 1:1 interaction with the customer

3. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) Up-selling to a higher value product.
B) Optimizing the supply chain to minimize stock-outs.
C) All of the above.
D) Triggering store to store transfers.

4. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer potential, customer transaction capture, customer fulfillment.
B) Customer demographics, customer geography, customer affluence.
C) Customer insight, customer value strategy, customer & partner engagement.
D) Customer returns, customer purchases, customer order changes.

5. Smarter Commerce capabilities are packaged and delivered as what?

A) A single, high-value, shrink-wrapped, solution for commerce.
B) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
C) A simple monolithic application for each phase of the commerce cycle.
D) Middleware components requiring additional business function software.

Solutions: