Salesforce MC-201 : Salesforce Certified Marketing Cloud Account Engagement Specialist

  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 14, 2026
  • Q & A: 306 Questions and Answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Administration & Governance- User Management
  • 1. Roles, permissions, and access control
    - System Configuration
    • 1. Account Engagement settings and integrations
      Topic 2: Data Management & Integration- Automation Data Handling
      • 1. Importing/exporting prospect data
        • 2. Custom fields and segmentation logic
          - Salesforce CRM Sync
          • 1. Data quality and deduplication
            • 2. Field mapping and sync behavior
              Topic 3: Reporting & Analytics- B2B Marketing Analytics
              • 1. Dashboards and insights interpretation
                - Engagement Metrics
                • 1. Campaign reporting and ROI analysis
                  • 2. Email performance tracking
                    Topic 4: Marketing Automation- Scoring & Grading
                    • 1. Grading profiles and qualification rules
                      • 2. Scoring models configuration
                        - Engagement Studio
                        • 1. Automation rules and drip programs
                          • 2. Nurture campaign design
                            Topic 5: Lead Generation & Management- Forms & Landing Pages
                            • 1. Form handlers and conversion tracking
                              • 2. Landing page creation and optimization
                                - Prospect Management
                                • 1. Lifecycle management and nurturing
                                  • 2. Segmentation lists and dynamic lists
                                    Topic 6: Account Engagement Fundamentals- Platform Overview & Terminology
                                    • 1. Lifecycle and engagement model
                                      • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. What is the best practice when users leave the company and have assigned prospects?

                                        A) All of the above
                                        B) A & B
                                        C) Reassign all prospects in the CRM
                                        D) Delete the user from Marketing Cloud Account Engagement
                                        E) Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.


                                        2. What must be created using the classic email builder in order to send an autoresponder?

                                        A) Test email
                                        B) One-to-one email
                                        C) Email template
                                        D) List email


                                        3. Rules, Form completion actions, and more.
                                        What are 3 social posting connectors Marketing Cloud Account Engagement offers?

                                        A) Snapchat
                                        B) LinkedIn
                                        C) Twitter
                                        D) Instagram
                                        E) Facebook


                                        4. What are 2 ways to define a user's role?

                                        A) During the import process
                                        B) From the list view
                                        C) Directly from the user record
                                        D) Through an automation rule


                                        5. A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
                                        What are three ways the Marketing Manager can create a new prospect?
                                        Choose 3 answers

                                        A) Manually add a prospect in Marketing Cloud Account Engagement.
                                        B) Import a .CSV file with the prospect's email address.
                                        C) Click the "Send to Account Engagement" button on a Salesforce Lead.
                                        D) Set up an automation rule that creates prospects.
                                        E) Add a completion action to assign to a user.


                                        Solutions:

                                        Question # 1
                                        Answer: B
                                        Question # 2
                                        Answer: C
                                        Question # 3
                                        Answer: B,C,E
                                        Question # 4
                                        Answer: A,C
                                        Question # 5
                                        Answer: A,B,C

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