Salesforce PDT-101 : Essentials of Pardot for Digital Marketers
- Exam Code: PDT-101
- Exam Name: Essentials of Pardot for Digital Marketers
- Updated: Sep 07, 2026
- Q & A: 65 Questions and Answers
About Salesforce PDT-101 Exam
Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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How much PDT-101 Exam Cost
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Pardot Administration and Overview | 15% | - Email domains and authentication - Pardot account setup and navigation - Recycle bin and data governance - User management, roles, and security |
| Topic 2: Prospect and List Management | 15% | - Segmentation rules and filters - Static, dynamic, and test lists - Scoring and grading models - Prospect records and visitor tracking |
| Topic 3: Reporting and Analytics | 10% | - Integration with Salesforce reports - Pardot campaign and ROI reporting - Visitor and prospect activity reports |
| Topic 4: Automation and Lead Nurturing | 25% | - Form handlers and landing pages - Automation rules and completion actions - Page actions and custom redirects - Engagement programs and drip campaigns |
| Topic 5: Salesforce Integration | 20% | - Custom field mapping and sync rules - Campaign and lead/contact sync - Bi-directional data synchronization - Pardot-Salesforce connector configuration |
| Topic 6: Email Marketing and Content | 15% | - Email performance reporting - Dynamic content and A/B testing - Email deliverability and compliance - Email templates and personalization tags |
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