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Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A) Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
B) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report
C) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report
D) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report

2. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
B) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
C) Create a new lead scoring model before hiring SDR reps
D) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers

3. What is a "detour" in a lifecycle model?

A) A temporary change in the lifecycle path due to specific conditions
B) A manual override in lead scoring
C) A fallback stage for inactive leads
D) A lead that bypasses the initial stages of the lifecycle

4. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
B) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
C) Update SQL to SLA with Max Age 3 days
D) Create a Gate stage name as "Recycle" to split leads for re-engagement
E) Update SQL to Gate with a Max Age 3 days

5. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Use Program Tags for attribution
B) Leverage a single-touch attribution model
C) Evaluate only engagement stream performance
D) Create static lists for webinar attendees

Solutions: