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Adobe Marketo Engage Architect Master Sample Questions:

1. A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A) Recommend that the global form in the design studio be created
B) Verify that the form is capturing the correct fields
C) Move the form in the Default workspace so it can be shared by different countries
D) As this is a program that captures new names, recommend that the event program be created in the Default workspace

2. A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?

A) Focus only on open rates for emails
B) Create region-specific Email Performance Reports
C) Consolidate all email campaigns into a single report
D) Use Smart Campaign filters to analyze email performance

3. An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

A) Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Person tokens for personalization
B) Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Tokens using velocity scripting for personalization
C) Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization
D) Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization

4. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
C) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
D) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount

5. An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A) Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
B) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report
C) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report
D) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report

Solutions: