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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per 1,000 impressions basis.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data on a cost per category agreement.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

2. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addPhoneHash
C) bk_addEmailHash
D) bk_addAddressHash
E) bk_addNameHash

3. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available immediately in the Provider Inventory Report.
B) The data from the tag will be available after 48 hours in the Provider Inventory Report.
C) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

4. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) User Data API
C) Ping API
D) Pixel URL API
E) Audiences API

5. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data according to the specific terms in their contract.
C) Clients can purchase data on impressions set in the central rate card.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on a cost per 1,000 impression basis.

Solutions: