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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)

A. They allow for more complex segmentation of subscribers.
B. Can be used in both data models (Lists and Data Extensions)
C. They are only used in the Data Extension Model
D. They are only used in the List Data Model
E. They are similar to rule based group wizard approach to create segmentation rules.
F. They use measures to look at behavioral data of subscribers

Question 2

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

A. Data Loader
B. File Transfer
C. Enhanced SFTP
D. Encrypted SFTP

Question 3

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

A. Segment activity
B. Filter activity
C. Data Extract activity
D. SQL Query activity

Question 4

Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

A. To ensure data integrity
B. To determine the correct data type
C. To save the data extension
D. To optimize import process speed

Question 5

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A. Use the Import Wizard to add new records into the data extension.
B. Use the Import Wizard to overwrite the records in the data extension.
C. Use the Import Activity to overwrite the records in the data extension.
D. Use the Import Activity to add new records into the data extension.

Solutions: