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Facebook Certified media buying professional Sample Questions:

1. What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A) Allow Facebook auction to evenly distribute campaign budget
B) Get as many results for your full budget as possible
C) Get a specific target price for your campaigns
D) Keep your cost per result below a certain amount
E) Optimize campaign for best cost per result

2. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
B) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
C) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D) There is no way of knowing on Facebook how much it would cost to reach both audiences.

3. Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A) Conversion Rate Ranking
B) Quality Ranking
C) Relevance
D) Estimated Action Rates
E) Ad Quality
F) Frequency
G) Advertiser bid

4. Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A) You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
B) Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
C) You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
D) You can do direct response marketing to new audiences.
E) You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.

5. What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A) Actions happened 28 days after someone viewed your ad
B) Actions happened 28 days after someone viewed your ad.
C) Actions happened 1 day after someone viewed your ad.
D) Actions happened 28 days after someone clicked your ad.

Solutions: