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Facebook Certified media buying professional Sample Questions:

1. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
B) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
C) The community manager should select the boosted post, change the image and re-launch the campaign.
D) The community manager needs to post a new image and create a new campaign with a $20 budget.

2. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
B) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
C) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
D) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

3. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can upload an HTML file to verify your domain.
B) You can't block lists of websites for your campaigns.
C) You should add your domain URL as a list of verified domains.
D) You can add a .csv file with a list of all the websites you want to block.
E) You can use DNS TXT record set up to verify your domain.

4. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
B) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
C) Start a new campaign and set up the spending limit to $30,000.
D) Raise the campaign spending limit of the existing campaigns to $30,000.
E) Duplicate the existing campaign and increase campaign spending limit to $20,000
F) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

5. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) You should change the title so that it does not require people to like your client's Fan Page.
B) You should hide the current post and post a new video with the new titles.
C) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
D) You should just change the image in the current post on your Fan Page and re-activate the ad.

Solutions: