CIMA CIMAPRO15-E03-X1-ENG : E3 - Strategic Management Question Tutorial

  • Exam Code: CIMAPRO15-E03-X1-ENG
  • Exam Name: E3 - Strategic Management Question Tutorial
  • Updated: Jun 02, 2026
  • Q & A: 60 Questions and Answers

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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

A) Employee turnover.
B) Number of customer complaints.
C) Customer show ratings, scored out of ten.
D) Profit from sales of snacks and drinks.
E) Number of returning customers each year.
F) Percentage of ticket bookings aborted before completion.


2. Which THREE of the following issues relate to the Corporate Strategy of an organization? (Choose three.)

A) Leaving existing industries.
B) Entering new industries.
C) Meeting the needs of key customers.
D) Avoiding competitive disadvantages.
E) Acquisitions, disposals and diversification.
F) Achieving advantage over competitors.


3. M is a car manufacturer in Country C.
Every day, at 09.00, members of M's staff practice meditation and Tai Chi for 30 minutes, before their normal workday commences.
M's staff are paid during this time and M considers the practice to be a benefit both to staff and the company.
Staff operate with high levels of efficiency and absenteeism levels are low.
The auditors of M have recommended that M stop these sessions, stating that they consider them to be a waste of time and a drain on resources.
Which of the following aspects of M's culture would the auditors recommendation impact on?

A) Routines and rituals
B) The organizational paradigm and values
C) Stories and myths
D) Symbols


4. Which of the following would be likely to encourage an organization to use Scenario Planning? (Choose all that apply.)

A) The organization often experiences 'group-think', leading to a narrow view of the future.
B) Competitor's are increasingly using Scenario Planning as part of their strategy formulation process.
C) The organization has not previously experienced any major surprises or expensive strategic mistakes.
D) The organization has achieved all of its objectives and operates within a stable external environment.
E) Uncertainty in the industry is high, relative to management's ability to predict or adjust to change.


5. Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)

A) The business operating systems level includes the market-related Critical Success Factors.
B) The lowest level of the pyramid contains the day-to-day operational measures.
C) The left-hand side of the pyramid contains measures which have an external focus.
D) The business unit level includes measures which relate to internal systems needed to meet customers' needs.
E) The right-hand side of the pyramid contains measures which are predominantly non-financial.
F) The performance pyramid is designed to ensure that all activities support the organization's vision.


Solutions:

Question # 1
Answer: B,F
Question # 2
Answer: C,D,E
Question # 3
Answer: B
Question # 4
Answer: D,E
Question # 5
Answer: A,C,D

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