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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) A double opt-in at signup
B) Add CAPTCHA validation to the form
C) Leverage a Smart Capture block

2. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Block bounces
B) Click rate
C) Send volume

3. A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure characters in the CSS tags are limited to 16kB.
B) Ensure fallback content has been configured for Gmail.
C) Ensure the 'Optimize for Gmail' checkbox is selected.

4. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A) Add subscribers to the Account opt-out list.
B) Configure Auto-Suppression list for the Commercial classification.
C) Add an Auto-Suppression list to the default sender profile.

5. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A) Sender Profile
B) From Address Management
C) Delivery Profile

Solutions: