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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An Interactive Email Form that links to a confirmation page
B) A Salesforce Survey block called in by an AMP script function
C) An all-to-action button that links to the feedback form

2. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) The send exceeded the maximum test send threshold.
B) Test sends are rot recorded on the Send Log Data Extension.
C) A subscriber was not selected in the Subscriber Preview tab.

3. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Select an automation to populate the Entry Source Data Extension.
B) Select the Recurring schedule type for the entry source in Journey Builder.
C) Schedule and activate Triggered Sends for the messages in the journey.

4. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Messaging Insight
B) Einstein Copy insights
C) Einstein Engagement Scoring

5. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Engagement Split
C) Behavioral Trigger

Solutions: