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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization do you choose for retention or churn analysis?
Response:

A) Histogram
B) Donut
C) Flowchart
D) Cohort table

2. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:

A) Event Trigger Filter
B) Static Filter
C) Metric Filter
D) Date Range Filter

3. Which project management action ensures organized report distribution across multiple teams?
Response:

A) Create Custom Data Exports
B) Use Folder-Based Project Organization
C) Use Real-Time Project Assignment
D) Enable Campaign Sync Mode

4. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 3 had the greatest average attributed order value per email click.
B) Email 5 is attributed $38.4 million in order value during the attribution window.
C) Email 2 generated the highest click-to-order ratio.
D) Email 4 was the last email clicked before orders totalling $54.3 million.

5. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Enable identity stitching across data views and refresh the report.
B) Create a calculated metric for customer journeys.
C) Apply segment filters for other channels.
D) Add a new campaign view for tracking all channels.

Solutions: