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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Search Query Performance Report
B) Query Search tool
C) Google Analytics
D) Keyword tool

2. You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?

A) Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.
B) Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.
C) Bounce rate is the percentage of visits in which the person came to your site from another URL.
D) Bounce rate is the percentage of visits in which the person left your site from the landing p age.

3. A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?

A) It's the average cost for each conversion.
B) It's the most you're willing to pay for each conversion.
C) It's the ratio of the cost of advertising relative to the profit generated from conversions.
D) It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.

4. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) Domain name
B) Negative keywords
C) Landing page
D) History of Google AdWords

5. You've been running Google AdWords advertisements for your business for the past six months. You're ready to improve your performance and you'd like to see data on low and high performing ads. Which of the following reports will best help you in this instance?

A) Keyword performance report
B) Ad performance report
C) Placement performance report
D) Account performance report

Solutions: