2024 Latest Adobe AD0-E602 Real Exam Dumps PDF
AD0-E602 Exam Dumps, AD0-E602 Practice Test Questions
NEW QUESTION # 17
A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.
Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)
- A. Modify segment attribute or merge policy
- B. Remove segment from destination
- C. Remove or modify labels of the dataset
- D. Remove or modify data usage policy
Answer: A,B
Explanation:
According to the Adobe documentation, C4 is a type of contract label that indicates data that cannot be used for off-site targeting purposes, such as email targeting destination. To resolve the policy violation, the practitioner can either modify the segment attribute or merge policy to exclude the C4 data field from the segment definition, or remove the segment from the destination altogether. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#contract-labels
NEW QUESTION # 18
A Real-Time CDP Business Practitioner is mapping attributes from audience data to a streaming profile export destination. They want to include Active and Expired members in subsequent incremental exports.
What field must they make sure is selected when mapping attributes?
- A. segmentMembership.status
- B. person.status
- C. event.status
- D. profile.status
Answer: A
Explanation:
According to the Adobe documentation, segmentMembership.status is a field that indicates the current status of a profile's membership in a segment, such as Active, Expired, or Realized. This field must be selected when mapping attributes to a streaming profile export destination to include Active and Expired members in subsequent incremental exports. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en#mapping-attributes
NEW QUESTION # 19
A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.
Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)
- A. Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
- B. Create multiple segments which AND each age group attribute with athletic shoe purchaser events
- C. Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
- D. Create multiple segments which OR each age group attribute with athletic shoe purchaser events
Answer: A,B
Explanation:
Two steps that the retailer should take to analyze their shoe segment in this way using RTCDP are to divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis and to create multiple segments which AND each age group attribute with athletic shoe purchaser events. The first step allows the retailer to calculate the proportion of each age group among the shoe buyers, while the second step allows the retailer to create segments that include only the shoe buyers who belong to a specific age group.
NEW QUESTION # 20
A Real-Time CDP Business Practitioner is working with a client who requires automatic authentication Which type of ingestion should the practitioner choose?
- A. Real-Time
- B. Batch
- C. Streaming
Answer: B
Explanation:
According to the Adobe documentation3, batch ingestion is the type of ingestion that supports automatic authentication. Batch ingestion enables data to be ingested periodically from sources such as databases, cloud storage, or CRM systems. Batch ingestion also supports authentication methods such as OAuth 2.0, API key, or username and password. Reference: 3 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#batch-ingestion
NEW QUESTION # 21
A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?
- A. Segment and namespace
- B. Identity and namespace
- C. Identity and segment
- D. Last name and segment
Answer: B
Explanation:
According to the Adobe documentation, identity and namespace are the two required fields that must be included in a request to access or delete through the privacy service. Identity is the value of the identifier for the profile, such as an email address or a phone number. Namespace is the type of identifier, such as ECID or CRM ID. Reference: https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/create-request.html?lang=en#required-fields
NEW QUESTION # 22
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?
- A. Identity
- B. Sensitive
- C. Contract
Answer: C
Explanation:
According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview
NEW QUESTION # 23
A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?
- A. Secondary identity
- B. Identity class
- C. Primary identity
Answer: C
Explanation:
According to the Adobe documentation, primary identity is an identity that must be set in a schema in order to use it in Real-Time Customer Profile. Primary identity is an identity that uniquely identifies each profile within a dataset and across datasets within a tenant. Primary identity can be either predefined or custom, but it must have cardinality of one-to-one or many-to-one. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/schema.html?lang=en#primary-identity
NEW QUESTION # 24
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?
- A. Add all segments to schedule
- B. Create a scheduled segment
- C. Add all segments to a destination
Answer: A
Explanation:
According to the Adobe documentation, to enable scheduled evaluation of segments, the practitioner must add all segments to schedule by selecting them from the Segments tab and clicking on "Add to schedule" from the action bar. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/schedule-segments.html?lang=en#schedule-segments
NEW QUESTION # 25
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?
- A. Evaluate the segment on-demand using the Segment Service API
- B. Evaluate the segment on-demand using the Experience Cloud Edge
- C. Evaluate the segment on-demand using the Segment Query Service
Answer: B
Explanation:
According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experience-cloud-edge.html?lang=en
NEW QUESTION # 26
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?
- A. Suppression
- B. Customer Re-engagement
- C. Cross-sell/Upsell
Answer: A
Explanation:
According to the Adobe documentation, suppression is a use-case that involves creating segments of existing customers who have already purchased a product or service and excluding them from paid campaigns that are aimed at acquiring new customers. This use-case could help the retailer meet their business goal of increasing ROAS by reducing wasted ad spend on existing customers and focusing on potential customers who have not bought yet. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/suppression.html?lang=en
NEW QUESTION # 27
A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared.
Dataset#1: Label = I1
Dataset #2: Label = I2
Dataset #3: Label = I2
Dataset #4: Label = 11
Which datasets shown can be shared?
- A. Dataset #1 and Dataset #3
- B. Dataset #2 and Dataset #3
- C. Dataset #1 and Dataset #4
Answer: B
Explanation:
According to the Adobe documentation, I2 is a type of identity label that indicates data that is indirectly identifiable, such as hashed email addresses or phone numbers. These datasets can be shared per company policies, as they do not contain directly identifiable data, such as I1 or 11 labels. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#identity-labels
NEW QUESTION # 28
A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.
Which feature should be used?
- A. Identity Graph
- B. Merge Policies
- C. Union Schema
Answer: B
Explanation:
According to the Adobe documentation, merge policies are a feature of Real-Time CDP that can be used to determine how data will be prioritized and what data will be combined to create a unified view of a customer profile. Merge policies define the rules and logic for merging profile attributes from different data sources into a single profile. Merge policies can be either predefined or custom, and they can be applied at the dataset level or the tenant level. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/overview.html?lang=en#merge-policies-overview
NEW QUESTION # 29
A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)
- A. Export segment to destination
- B. Connect to the destination
- C. Confirm use cases for journey optimization
- D. Check Facebook account prerequisites
Answer: B,D
Explanation:
According to the Adobe documentation, the first step to send segments to Facebook is to check the Facebook account prerequisites, such as having a Facebook Business Manager account, a Facebook app ID, and a Facebook system user access token. The second step is to connect to the destination by creating a new destination of type Facebook connection and providing the required information. Reference: https://experienceleague.adob
NEW QUESTION # 30
A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications. Which two categories of applications can they use? (Choose two.)
- A. Real-time applications
- B. Self-serve applications
- C. On-prem applications
- D. Applications integrated with Privacy Service
Answer: B,D
Explanation:
According to the Adobe documentation, self-serve applications are applications that allow users to create and manage their own Privacy Service requests, such as Adobe Experience Platform, Adobe Campaign Standard, and Adobe Target. Applications integrated with Privacy Service are applications that have built-in integrations with Privacy Service and can automatically process requests, such as Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager. Reference: https://experienceleague.adobe.com/docs/experience-platform/privacy/home.html?lang=en#applications
NEW QUESTION # 31
Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the Ul?
- A. Profiles > Union Schema
- B. Profiles > Overview
- C. Profiles > Merge Policy
- D. Profiles > Browse
Answer: D
Explanation:
According to the Adobe documentation, Profiles > Browse is where a Real-Time CDP Business Practitioner can go to search for Profiles by Merge Policy in the UI. Profiles > Browse allows the user to search for individual profiles or groups of profiles based on various criteria, such as identity value, namespace, dataset, or merge policy. The user can also view the profile details and timeline for each profile. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/browse.html?lang=en#searching-for-profiles
NEW QUESTION # 32
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