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Salesforce Pardot-Consultant exam is an excellent opportunity for professionals who want to demonstrate their expertise in marketing automation and Pardot. It is a challenging exam that requires a deep understanding of the platform, but passing it can lead to new career opportunities and increased earning potential. If you're interested in becoming a certified Pardot consultant, start preparing for the exam today.
Salesforce Pardot-Consultant certification exam is an essential certification for professionals who want to demonstrate their expertise in the Pardot platform and help their organizations optimize their marketing efforts. Preparation is key, and candidates should take advantage of the study materials provided by Salesforce to ensure they are prepared for the exam. Earning the certification can have several benefits for professionals and open up new opportunities in the marketing automation field.
NEW QUESTION # 128
When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
- B. Salesforce Connector User has 'Read' permission to the custom object
- C. Customized 'Display in Table' values when configuring fields
- D. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
Answer: B,D
NEW QUESTION # 129
Select available Webinar Scoring Rules
- A. Webinar Refusal
- B. Webinar Registered
- C. Webinar Attended
- D. Webinar Invited
Answer: B,C,D
NEW QUESTION # 130
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft added location based criteria
- B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
- C. LenoxSoft uses location based scoring categories .
- D. LenoxSoft must add prospect to a dynamic list
Answer: B
NEW QUESTION # 131
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Email Preference Center and Static Public List
- B. Email Preference Center and Dynamic Public List
- C. Static Public List and Automation Rule
- D. Salesforce Engage and CRM Visible List
Answer: A
NEW QUESTION # 132
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
- A. Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- C. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND
"Prospect List :: is member of :: Chicago Event"
Answer: C
NEW QUESTION # 133
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Pardot feature should be used to accomplish this marketing effort?
- A. Create an automation rule with rules to segment the prospects and actions send the emails
- B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
- C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- D. Create a list using a segmentation rule, then use completion actions on a form for the actions
Answer: B
NEW QUESTION # 134
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Pardot
- B. Import and merge existing records from all systems to Salesforce
- C. Add custom account fields to Pardot and map to Salesforce
- D. Add custom prospect fields to Pardot and map to Salesforce.
Answer: B
NEW QUESTION # 135
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. CDBA
- B. CDAB
- C. ABDC
- D. CBDA
Answer: A
NEW QUESTION # 136
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send emails using dynamic content based on prospect account fields
- B. Send the least targeted content first, followed by more targeted content
- C. Send highly targeted content first, followed by less targeted content
- D. Send five emails exactly seven days apart, without any following steps
Answer: C
NEW QUESTION # 137
How could LenoxSoft benefit from Engage Reports?
- A. Sales Managers can analyze lead information like prospect activity, scores, and grades.
- B. Users can analyze the performance of their templated and non-templated emails.
- C. Sales Managers can receive desktop notifications for their teams' email activities.
- D. Users can analyze form submission performance for the prospects they have emailed.
Answer: B
NEW QUESTION # 138
There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can't create more than one Scoring Category in this edition
- A. False
- B. True
Answer: B
Explanation:
S
NEW QUESTION # 139
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- C. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
Answer: A
NEW QUESTION # 140
A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?
- A. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
- B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
- C. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
- D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
Answer: B
NEW QUESTION # 141
Select available Social Media Connectors
- A. FullContact
- B. CD Linkedln
- C. Facebook
- D. AddThis
- E. Twitter
Answer: A,D
NEW QUESTION # 142
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is unassigned from its user
- B. The prospect is sent to the recycle bin
- C. The prospect is marked as do not email
- D. The prospect is marked as opted out
Answer: A
NEW QUESTION # 143
Check the lowest and the highest available Prospect's score in Pardot
- A. F-
- B. A
- C. F
- D. D
- E. A+
Answer: A,D
NEW QUESTION # 144
Which actions can be achieved with completion actions? [Choose three answers]
- A. Set profile
- B. Increment prospect field value
- C. Notify account owner
- D. Assign to queue
Answer: A,B,D
NEW QUESTION # 145
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Pardot forms. They want to be able to filter tables in Pardot by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
- A. Track downloads in the form reports and build different lists for all submissions.
- B. Build dynamic lists respectively based off of those form submissions.
- C. Add a form completion action to apply a tag with the name of the piece of content.
- D. Add a form completion action to add prospects to the right Salesforce campaign.
Answer: C
NEW QUESTION # 146
What is required when sending a Pardot email from an assigned user?
- A. The email must also contain assigned user merge fields.
- B. The assigned user must be connected through user sync.
- C. All prospects on the recipient list must be assigned to a user.
- D. There must also be a general or specific user as a sender.
Answer: D
NEW QUESTION # 147
Which is not a standard role in Pardot? [Choose one answer]
- A. Marketing
- B. Administrator
- C. Sales User
- D. Sales Manager
Answer: C
NEW QUESTION # 148
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The Pardot users do not have the Pardot permission set and cannot see the data.
- B. The campaign is not a connected campaign so the data is not syncing.
- C. The data hasn't been refreshed in 24 hours so the values haven't been updated.
- D. The engagement with those assets happened before the fields were added to the page layouts.
Answer: B
Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.
pdf
NEW QUESTION # 149
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a Dynamic List based on page view to segment automatically
- B. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- C. Create a form with a Completion Action to send a pricing sheet.
- D. Create a special campaign to track pricing page views.
Answer: B
NEW QUESTION # 150
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
- A. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
- B. Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user
- C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
- D. Enable connected campaigns and campaign member sync > add files to Pardot with completion action: assign to user
Answer: C
NEW QUESTION # 151
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
- A. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
- B. Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.
- C. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
- D. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
Answer: B
NEW QUESTION # 152
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of
"CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - B. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
Answer: A,B
NEW QUESTION # 153
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