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NEW QUESTION 17
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- B. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- C. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- D. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- E. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
Answer: D
NEW QUESTION 18
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
Answer: C
NEW QUESTION 19
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- B. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
- C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- D. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
Answer: C
NEW QUESTION 20
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. /assign/
- B. ?assign?
- C. ! assign
- D. <# assign>
Answer: D
NEW QUESTION 21
In RPL, how do you reference a value in a data source?
- A. fieldname
- B. data_source.field_name
- C. data_source_alias.filed_name_alias
- D. project_name.field_name
Answer: A
NEW QUESTION 22
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- B. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
- C. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- D. In the export wizards, under the Source section, select the option "Comma delimited".
Answer: A
NEW QUESTION 23
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- B. You can only order the rules in the top-down order in which Responsys will execute them.
- C. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
- D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
Answer: B
NEW QUESTION 24
You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must generate a public/private key pair for the client to establish the secure connection.
- B. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- C. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
- D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
Answer: A,C
NEW QUESTION 25
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. search strings entered into a website more than twice
- B. products added to a shopping cart, where no additional event takes place
- C. products that were browsed/viewed, where no additional event takes place
- D. pages that were marked as favorite
- E. products that were purchased
Answer: A,B,C
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 26
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- B. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - E. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
Answer: D
NEW QUESTION 27
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. FNAME ($CONTACTS)
- B. $ {CONTACTS.FNAME}
- C. #FNAME. CONTACTS
- D. $CONTACTS.FNAME
Answer: D
Explanation:
Explanation
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 28
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- B. The purchase transaction is attributed to both email campaigns.
- C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
Answer: A
NEW QUESTION 29
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. In the SMS campaign message designer, enable conversion tracking.
- B. In the SMS campaign message designer, you must enable link tracking for the campaign.
- C. You must purchase Premium tracking in order to support link tracking in Responsys.
- D. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
Answer: A,B,D,E
NEW QUESTION 30
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- C. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Answer: D
NEW QUESTION 31
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Interval = 3 days
- B. Measure = Single Clicks, Sent Date = 3 days
- C. Measure = Total Clicks, Interval = 3 days
- D. Measure = Unique Conversions, Event Date = 3 days
- E. Measure = Responders, Event Date = 3 days
Answer: C
NEW QUESTION 32
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Stage Gate
- B. Conditional Branchlet
- C. Entry Tracking Variable
- D. Data Switch
- E. Timer Event
Answer: C
NEW QUESTION 33
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Answer: D
NEW QUESTION 34
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- B. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Answer: A
NEW QUESTION 35
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In Manage Campaigns, select 45 days for the end element.
- B. In the Program Designer, configure 45 days for Auto-Close after launch.
- C. Create a calendar reminder and manually close the campaign.
- D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Answer: A
NEW QUESTION 36
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Create the two separate exports and ensure they both have the Sent value in them.
- B. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
- C. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
- D. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
Answer: D
NEW QUESTION 37
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: A,C
NEW QUESTION 38
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Link Table
- B. Insight Link Report
- C. Link Hashmap
- D. Link List
- E. Insight Link Hashmap
Answer: A
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Overview_LinkTables.htm#Link_Tracking_Options
NEW QUESTION 39
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