Pass Adobe AD7-E601 Actual Free Exam Q&As Updated Dump May 15, 2024 [Q12-Q34]

Pass Adobe AD7-E601 Actual Free Exam Q&As Updated Dump May 15, 2024

Latest AD7-E601 Actual Free Exam Updated 36 Questions

Adobe AD7-E601 Exam Syllabus Topics:

NEW QUESTION # 12
A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.
The company has mar-tech tools and services with which they track and communicate with clients:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
* Google Adwords Account
Which steps should the company take to advertise?

• A. Onboard the CRM data into the AEP dataset
  Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords
• B. Onboard the CRM data into Adobe Analytics
  Create a segment in AEP-CDP that matches the business requirements
  Share the segment with Google Adwords
• C. Onboard the CRM data Into the AEP dataset
  Create a segment in AEP-CDP that matches the business requirements
  Share the segment with Google Adwords

Answer: C

Explanation:
Explanation
This is the most effective workflow to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. By onboarding CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating asegment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Google Adwords, the company can activate their segment across multiple channels, such as Google's Display Network. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations

NEW QUESTION # 13
A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?

• A. Email Address
  Name
• B. Email Opt In Flag
  Name
• C. Email Address
  Email Opt In Flag

Answer: A

Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The customer wants to send out a personalized monthly reminder email, so they need to send the Email Address and Name attributes to the destination. The other options do not include both of these attributes or are irrelevant for personalization.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

NEW QUESTION # 14
Which three menu options can be used to validate and monitor a destination? (Choose three.)

• A. Systems View
• B. Catalog
• C. Overview
• D. Browse
• E. Services

Answer: A,C,D

Explanation:
Explanation
These are three menu options that can be used to validate and monitor a destination. Systems View allows users to see the status of dataflows between sources and destinations, as well as any errors or warnings.
Overview allows users to see the basic information and settings of a destination, such as name, description, type, and activation status. Browse allows users to see the segments that have been shared with a destination, as well as their size and export status. References: : Systems View : Overview : Browse

NEW QUESTION # 15
A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?

• A. Identity namespace
• B. Merge policy
• C. Union schema

Answer: B

Explanation:
Explanation
Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backupsource only when the other sources do not provide the mobile number. References: : Merge Policy Overview : Merge Policy UI

NEW QUESTION # 16
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:
Customer 1
Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date:
2//2/2012
Customer 2
Email: [email protected]
Phone: 555 124 1234
First Name: Mary
Last Name: J
Create Date: 2//2/2021
What will the destination file look like?

• A. Email, Phone, First Name, Last Name, Create Date [email protected], 555 124 1234, Mary J,
  2//2/2021
• B. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
  2//2/2012
• C. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
  2//2/2012 [email protected]. 555 1241234, Mary, J, 2//2/2021

Answer: B

Explanation:
Explanation
The correct answer is C because it matches the outcome of deduplication enabled on phone number. The destination file will only include one customer record per phone number, and it will choose the record with the earliest create date. In this case, Customer 1 has an earlier create date than Customer 2, so Customer 1 will be included in the destination file and Customer 2 will be excluded. References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

NEW QUESTION # 17
A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.
Which criteria does the engineer need to create this segment?

• A. * Customer exists within the client dataset
  * Customer has logged in within the last 30 days
  * Customer has a home loan with the credit union
  * Customer has auto pay set up for paying the home loan
  * Customer acquired a credit card in the last 30 days
• B. * Customer exists within the client dataset
  * Customer has logged in within the last 30 days
  * Customer has a home loan with the credit union
  * Customer pays by check for their home loan
  * Customer acquired a credit card in the last 30 days
• C. * Customer exists within the client dataset
  * Customer has logged in within the last 14 days
  * Customer has a home loan with the credit union
  * Customer has auto pay set up for paying the home loan
  * Customer has not acquired a credit card
• D. * Customer exists within the client dataset
  * Customer has logged in within the last 14 days
  * Customer has a home loan with the credit union
  * Customer pays by check for their home loan
  * Customer has not acquired a credit card

Answer: C

Explanation:
Explanation
This is the most suitable criteria to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union. By selecting customer exists within the client dataset as an attribute, the company can filter out non-customers from the segment. By selecting customer has logged in within the last
14 days as an attribute, the company can capture customers who have shown recent activity on their account.
By selecting customer has a home loan with the credit union and customer has auto pay set up for paying the home loan as attributes, the company can identify customers who have a specific product and payment method with the credit union. By selecting customer has not acquired a credit card as an attribute, the company can exclude customers who already have a credit card issued through the credit union. References: : Create a Segment

NEW QUESTION # 18
A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
* Sandals
* Swimwear
* T-shirts
* Shorts
The available attributes are: customer_hobbies email opt in
The available events are:
producLbrowse
product_category
itemjd
How should the marketer configure this campaign?

• A. For attributes select: email opt in = YES
  For events select:
  product.browse = last 90 days
  producLcategory = sandals, swimwear, tshlrts. shorts
  Save the segment and schedule the export for 8/1
  For attributes select: email opt in = YES
• B. For events select:
  item_id = 1221
  product_category = Sandals, Swimwear, Tshirts, Shorts
  Save the segment and schedule the export for 7/31
• C. For attributes select: email opt in = YES
  For events select:
  product.browse = last 90 days
  product.category = Sandals, Swimwear, Tshirts, Shorts
  Save the segment and schedule the export for 7/31
  For attributes select: email opt in = NO
• D. For events select:
  product.browse = last 90 days
  product.category = Sandals. Swimwear, Tshirts, Shorts
  Save the segment and schedule the export for 7/31

Answer: C

Explanation:
Explanation
This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. References: : Create a Segment : Schedule Segment Export

NEW QUESTION # 19
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?

• A. companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787
• B. companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787
• C. companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

Answer: C

Explanation:
Explanation
The correct answer is B because it matches the outcome of deduplication enabled on the composite key companyEmail + IName + mobilePhone. The destination file will only include one customer record per composite key, and it will choose the record with the latest data if there is a conflict. In this case, Customer 2 has a newer officePhone number than Customer 1, so Customer 2 will be included in the destination file and Customer 1 will be excluded.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang

NEW QUESTION # 20
Which structure allows the engineer to apply usage labels to attributes?

• A. Dataset
• B. Field groups
• C. Schema

Answer: C

Explanation:
Explanation
Schema is the structure that allows the engineer to apply usage labels to attributes. Usage labels are tags that indicate the sensitivity or classification of data, such as PII or opt-out. By applying usage labels to attributes in a schema, the engineer can enable data usage governance for datasets that use that schema. References:: Schema Overview : Data Labels Overview

NEW QUESTION # 21
A customer is bringing in data through the following AEP Source Connectors:
* HTTP Sink Connector via streaming for transaction data
* S3 Connector for their batch Profile data coming from a Data Lake
Which segmentation evaluation is allowed9

• A. Combination of Batch segments evaluation depending on the segment definition
• B. Streaming or Batch evaluation depending on the segment definition
• C. Streaming evaluation for all segment definitions
• D. Batch evaluation for all segment definitions

Answer: B

Explanation:
Explanation
This is the correct answer because AEP allows users to choose between streaming or batch evaluation for their segments depending on their segment definition and data sources. Streaming evaluation is available for segments that use streaming data sources, such as HTTP Sink Connector or Adobe Analytics Connector, and do not use any batch-only features, such as time windows or derived attributes. Batch evaluation is available for segments that use batch data sources, such as S3 Connector or FTP Connector, or use any batch-only features. Users can also switch between streaming and batch evaluation modes for their segments if they meet certain criteria. References: : Segment Evaluation

NEW QUESTION # 22
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
* Member Hub
* Digital Order Line (DOL)
* Brick Mortar Order Line (BMOL)
* Clickstream
How should the Experience Platform be set up?

• A. 1. Bring in member profile information from Clickstream into AEP
  2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
  3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
  4. Send audiences to Facebook via s3 destination exports
• B. 1. Bring in member profile data from Member Hub into AEP
  2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL.
  BMOL, and Clickstream
  3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
  4. Send audiences to Facebook via s3 destination exports
• C. 1. Bring in member profile information from Clickstream into AEP
  2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
  3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
  4. Send audiences to Facebook
• D. 1. Bring in member profile data from Member Hub into AEP
  2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
  3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
  4. Send audiences to Facebook

Answer: D

Explanation:
Explanation
This is the most effective workflow to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By bringing in member profile data from Member Hub into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By bringing in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream into AEP dataset, the company can ingest online and offline purchase data from different sources into AEP. By creatingsegments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending audiences to Facebook via s3 destination exports, the company can activate their segment across multiple channels, such as Instagram ads. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations

NEW QUESTION # 23
An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?

• A. In the select attribute page:
  * Check the mandatory key across the Unique identifier attribute
  * Check the Deduplication Key across the Profile attributes
• B. As part of Account setup process:
  * Select the deduplicate option for export using Unique identifier
• C. While Creating the schedule:
  * Check the mandatory key across the Unique identifier attribute
  * Check the Deduplication Key across the Profile attributes
• D. In the select attribute page:
  * Check the mandatory key across all attributes in the create schedule page:
  * Check the Deduplication Key across the Profile attributes

Answer: A

Explanation:
Explanation
The correct answer is A because it matches the requirement given in the question. The engineer needs to select the attributes in the select attribute page and check the mandatory key across the Unique identifier attribute and the Deduplication Key across the Profile attributes. This will ensure that only unique profiles are sent over and primary identifiers are included. The other options do not allow the engineer to select the attributes or check the keys.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang

NEW QUESTION # 24
An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
* CRM system of customers
* Adobe Analytics
* Order Processing System detailing orders
The retailer uses the following tools to market to customers:
* Email
* Google Display Ads
* Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?

• A. 1. Import customer data into the profile
  2. Set up Adobe Analytics as a source
  3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
  4. Send the segment of Abandon customers to Campaign and Target
• B. 1. Import customer data into the profile
  2. Set up Adobe Analytics as a source
  3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
  4. Send the segment of Abandon customers to Campaign and Target
• C. 1. Import customer data into the profile
  2. Set up Order Processing System detailing orders
  3. Use segmentation to find customers who have visited a product page and added to cart but did not order
  4. Send the segment of Abandon customers to Campaign and Target

Answer: B

Explanation:
Explanation
This is the most suitable workflow to contact known prospects or customers who abandon before checking out.
By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. References: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Create a Segment : Share Segments with Destinations

NEW QUESTION # 25
A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.
Which segment should the engineer create to evaluate streaming?

• A. A segment based on the Adobe Analytics data source and using membership in a Customer segment
• B. A segment that only looks at the Adobe Analytics data source
• C. A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

Answer: A

Explanation:
Explanation
This is the most suitable segment to evaluate streaming data from Adobe Analytics in real-time and filter out customers who are not in the CRM system. By basing the segment on the Adobe Analytics data source, the company can use the streaming ingestion feature of AEP to capture web activity data in near real-time. By using membership in a Customer segment, the company can use an existing segment that contains customers from the CRM system as a filter criterion to exclude non-customers from the segment. References: : Streaming Ingestion Overview : Create a Segment

NEW QUESTION # 26
......

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