PDX-101 Dumps PDF - PDX-101 Real Exam Questions Answers
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NEW QUESTION # 121
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
- A. Opening an email
- B. Unsubscribing from an email
- C. Forwarding an email
- D. Clicking a link in an email
- E. Printing an email
Answer: A,B,D
Explanation:
The three activities that can be used to trigger an increase or decrease in a prospect's score are unsubscribing from an email, clicking a link in an email, and opening an email. A prospect's score is a numerical value that indicates their level of interest in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their actions, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. Unsubscribing from an email, clicking a link in an email, and opening an email are all examples of actions that can affect a prospect's score
NEW QUESTION # 122
A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
- A. A field ID
- B. A dropdown list
- C. A Salesforce field name
- D. A text type field
Answer: C
NEW QUESTION # 123
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
- A. The Marketing Cloud Account Engagement field must be a drop-down field.
- B. The Lead and Contact fields must have the same API name.
- C. The Lead and Contact fields must have the same Salesforce field label.
- D. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
Answer: B,D
Explanation:
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4 The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
NEW QUESTION # 124
What is the difference between a visitor and a prospect?
- A. A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.
- B. A prospect has an assigned user, while a visitor does not have an assigned user.
- C. A prospect has an identified email address, while a visitor does not have an identified email address.
- D. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
Answer: C
NEW QUESTION # 125
What would occur if a single prospect is not both the recipient list and the suppression list for a list email?
- A. The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.
- B. The prospect will be sent two copies future email sends will not be impacted.
- C. The prospect will be sent one copy of the email, but will be suppressed for the next email send.
- D. The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
Answer: A
Explanation:
In Pardot, when a prospect is included in both the recipient list and the suppression list for a list email, the suppression list takes precedence. This means the prospect will not receive the email. Importantly, being on the suppression list for one specific email send does not impact the prospect's status for future email sends. The suppression is specific to the email in question, and future email sends will proceed based on the prospect's inclusion in or exclusion from those specific recipient or suppression lists. This ensures that one-time suppression does not inadvertently affect the prospect's eligibility for future communications.
NEW QUESTION # 126
By default, which two objects does Pardot write to in Salesforce? Choose 2 answers
- A. Opportunity records
- B. Lead records
- C. Case records
- D. Account records
- E. Contact records
Answer: B,E
NEW QUESTION # 127
Which three activities would make a prospect active?
Choose 3 answers
- A. visiting a Pardot-tracked page
- B. Clicking on a custom redirect
- C. Sending an email to their assigned user
- D. Submitting a Pardot form
- E. Opening a Pardot email
Answer: A,B,D
NEW QUESTION # 128
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
- A. Select Account Owner for the Sender of the email
- B. Select Specified User for the Sender of the email
- C. Select Assigned User for the Sender of the email
- D. Select General User for the Sender of the email
Answer: C
NEW QUESTION # 129
Which action removes the [[crm_deleted]] flag from a prospect record?
- A. Unchecking "CRM Deleted- on the prospect record
- B. Undeleting the record in Salesforce
- C. Re-submitting a form by a prospect
- D. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
Answer: B
Explanation:
The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce. Re-submitting a form by a prospect, unchecking "CRM Deleted" on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2. Reference: 2: [System Fields]
NEW QUESTION # 130
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
- A. False
- B. True
Answer: B
NEW QUESTION # 131
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
- A. Prospects will remain ineligible to re-enter the
program. - B. Prospects will re-enter the program after waiting another 90 days.
- C. Prospects will re-enter the program immediately.
- D. Prospects will NOT re-enter the program until
manually approved to re-enter.
Answer: C
Explanation:
The answer that correctly describes what will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit is that prospects will re-enter the program immediately. A repeating engagement program is a type of program that allows prospects to re-enter the program after a certain period of time, such as 90 days, and up to a certain number of times, such as 5. If a user changes the total entries limit to a higher number, such as 10, the prospects who have already reached the previous limit, but are eligible to re-enter based on the time period, will re-enter the program as soon as the user restarts the program. Prospects will not re-enter the program after waiting another 90 days, remain ineligible to re-enter the program, or not re-enter the program until manually approved, as these are not the effects of changing the total entries limit2. Reference: 2: Repeating Engagement Programs
NEW QUESTION # 132
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
- A. TextArea
- B. Dropdown
- C. Checkbox
- D. Multi-Select
Answer: B
NEW QUESTION # 133
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
- A. Assigned user
- B. Score
- C. Company
- D. Email Domain
Answer: B
Explanation:
According to the Salesforce documentation, the "related" tab of the prospect record displays prospects that have the same score as the current prospect. The "related" tab is a feature that shows a list of prospects that are similar to the current prospect in Marketing Cloud Account Engagement. The "related" tab can be accessed from the Prospect Record page in Marketing Cloud Account Engagement, and it can show different columns of information for each related prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the "related" tab, and they can also sort, filter, search, or export the "related" tab. The "related" tab can also show other information for each related prospect, such as email address, title, assigned user, or custom fields, but these are not the default columns that are displayed on the "related" tab, and they need to be added by the user in the column settings. The "related" tab can help users to find and compare prospects that have the same level of interest and engagement as the current prospect, and to take actions based on the data. The "related" tab does not display prospects that have the same email domain, company, or assigned user as the current prospect, as these are not the criteria that are used to determine the similarity of the prospects. Reference: Salesforce documentation
NEW QUESTION # 134
What should you do when multiple users are editing an email template at the same time?
- A. Multiple users cannot edit the same email template at the same time
- B. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
- C. Update the same draft at the same time since the system will recognize updates made by both users
- D. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
Answer: D
Explanation:
The best practice when multiple users are editing an email template at the same time is to always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it. This way, you can avoid overwriting or losing your work, and ensure that the email template is consistent and accurate. If you do not save and exit, the system will warn you that another user is editing the same email template and ask you to confirm your changes
NEW QUESTION # 135
A company wants to send emails from a new domain.
Where should an Admin navigate to in Pardot to add the new domain?
- A. Marketing | Email Sending Domains
- B. Marketing | System Emails
- C. Admin | Domain Management
- D. Admin | Security
Answer: C
NEW QUESTION # 136
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers
- A. Clicking a custom redirect
- B. Unsubscribing from email
- C. Opening an email
- D. Submitting a form
Answer: C,D
Explanation:
According to the Salesforce documentation, the two prospect activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce are: A) Submitting a form, and B) Opening an email. A form submission is an activity that occurs when a prospect fills out and submits a Marketing Cloud Account Engagement form or a form handler. An email open is an activity that occurs when a prospect opens an email sent from Marketing Cloud Account Engagement. These two activities will trigger a sync from Marketing Cloud Account Engagement to Salesforce, meaning that the prospect's information and activity data will be updated in Salesforce. A sync from Marketing Cloud Account Engagement to Salesforce happens when a prospect is created or updated in Marketing Cloud Account Engagement, or when a prospect performs a significant activity in Marketing Cloud Account Engagement. Clicking a custom redirect or unsubscribing from email are not activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce, as they are not considered significant activities in Marketing Cloud Account Engagement. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content. An unsubscribe is an action that occurs when a prospect opts out of receiving emails from the sender. These two activities will not trigger a sync from Marketing Cloud Account Engagement to Salesforce, unless they are combined with other activities that do trigger a sync, such as submitting a form or opening an email. Reference: Salesforce documentation
NEW QUESTION # 137
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