Real Marketing-Cloud-Consultant Exam PDF Test Engine Practice Test Questions
Salesforce Marketing-Cloud-Consultant Real 2024 Braindumps Mock Exam Dumps
NEW QUESTION # 60
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?
- A. Re-entry anytime
- B. No re-entry
- C. Re-entry only after exit
Answer: A
NEW QUESTION # 61
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Integrate an outside CMS with all these permissions built in.
- B. Edit the Content Permissions and Restrictions by Role setting for each user.
- C. Set up Approval Workflow and Share setting inside Marketing Cloud.
- D. Build out an internal business governance and process to support this.
Answer: B
NEW QUESTION # 62
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Server side JavaScript a single LookupOrderedRows function
- B. Dynamic content via the Dynamic content wizard
- C. AMPScript a single LookupOrderRows function
- D. AMPScript a single lookup function
Answer: C
NEW QUESTION # 63
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object is on the Account Related List.
- B. There is a Master Detail Relationship from Contact to Shipment.
- C. The Shipment object requires a Lookup to Lead or Contact.
- D. An Apex Trigger is created on the Shipment object.
Answer: A,D
NEW QUESTION # 64
In which two ways can Contact Builder be used to affect data stored on a data extension? (Choose two.)
- A. Reconcile contact data on multiple Contact IDs
- B. Clear the data from a data extension
- C. Export data from a data extension to any SFTP location
- D. Add a single record to a data extension
Answer: B,D
NEW QUESTION # 65
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. ParseJSON content block within Content Builder
- B. BuildRowSetFromJSON() AMPscript Function
- C. TransformJSONQ AMPscript Function
- D. SSJS platform function ParseJSON
Answer: D
NEW QUESTION # 66
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. My Reports
- B. Tracking Extract
- C. My Tracking
- D. Data Views
Answer: C
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION # 67
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
- B. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- C. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
- D. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
Answer: B
Explanation:
Explanation
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender's identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. A SAP can benefit customers who send large volumes of emails (such as 500,000 per month) and want to have consistent email branding with their domain (such as sender address, links, images, etc.). A SAP can also improve deliverability and avoid spam filters by proving that the sender is legitimate and trustworthy. References:
https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 68
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Send Log
- C. Tracking Extract
- D. Data Views
Answer: B
Explanation:
Explanation
A send log is a data extension that captures information about each email send, such as subscriber key, email name, subject line, and send time. It can also capture custom fields that are populated at send time, such as email address or personalized content. A send log can be used to analyze which email addresses receive which emails and when. References: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5
NEW QUESTION # 69
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure "Common Misspellings" Is selected as one of the Reply Filters
- B. Ensure the two phrases are added to a filtered keyword list
- C. Ensure the two phrases are added the "Filtered Keywords" data extension
- D. Ensure the DNS Record Redirect is correctly configured
Answer: A
NEW QUESTION # 70
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'
- A. Create additional attribute fields in the main contact data extension.
- B. Create a new data extension and link It as a new population.
- C. Create new Salesforce data extension and link it to the other data extensions.
- D. Create a new data extension and link it to the other data extensions.
Answer: D
NEW QUESTION # 71
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Distributed Sending
- B. Marketing Cloud Connect
- C. Einstein Content Selection
- D. Distributed Marketing
Answer: A
NEW QUESTION # 72
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Multi-Step journey with an API Event entry source
- B. Transactional Messaging API
- C. Triggered Send Definition
- D. Single Send journey with an API Event entry source
Answer: C
NEW QUESTION # 73
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. Scheduled Starting Source
- B. File Drop Starting Source
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. %%BASEFILENAME_FROM_FILEDROP%%
Answer: B,C
NEW QUESTION # 74
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion Script
- B. Exclusion List
- C. Suppression List
- D. Auto-suppression List
Answer: D
NEW QUESTION # 75
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Info Capture
- B. Text Response
- C. Data Capture
- D. Outbound
Answer: B,D
NEW QUESTION # 76
ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should ABC Company take?
- A. Import a file of logged-in customers into ABC Company's existing abandoned cart journey in Journey builder.
- B. Create and send an apology email that includes a discount for a future purchase to all customers.
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create a user-initiated message to logged-in customers to send once the website is restarted
Answer: A
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 77
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- D. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
Answer: B
NEW QUESTION # 78
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Salesforce Triggered Sends
- B. File import to data extension
- C. Batch file dropped to SFTP
- D. Smart Capture form on website
Answer: A
Explanation:
Explanation
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends.
Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5
NEW QUESTION # 79
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
- A. Scheduled Automation utilizing Triggered Send Emails
- B. Journey that allows re-entry after exiting
- C. Scheduled Automation using a Send Activity
- D. Single Send Journey
Answer: C
NEW QUESTION # 80
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Mobile Device ID
- B. Email
- C. CRM ID
- D. Loyalty Program Number
Answer: A,C
NEW QUESTION # 81
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create and send an apology email that includes a discount for a future purchase to all customers.
- B. Create a user-initiated message to logged-in customers to send once the website is restarted
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
Answer: B
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 82
......
Prepare For The Marketing-Cloud-Consultant Question Papers In Advance: https://www.free4torrent.com/Marketing-Cloud-Consultant-braindumps-torrent.html
Released Salesforce Marketing-Cloud-Consultant Updated Questions PDF: https://drive.google.com/open?id=1G63DgGy1g-EwcEhEZXs_WDeu-6eMPAEu