Salesforce Marketers Certified Official Practice Test Marketing-Cloud-Account-Engagement-Specialist - Dec-2024
Ace Salesforce Marketing-Cloud-Account-Engagement-Specialist Certification with Actual Questions Dec 24, 2024 Updated
NEW QUESTION # 138
The baseline grade will show on the prospect profile at all times.
- A. False
- B. True
Answer: A
Explanation:
The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213
NEW QUESTION # 139
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
- A. Lead records
- B. Case records
- C. Opportunity records
- D. Contact records
- E. Account records
Answer: A,D
Explanation:
By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records and lead records. These are the two objects that store information about individual prospects in Salesforce. Marketing Cloud Account Engagement syncs with these objects based on the email address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can create new contact or lead records in Salesforce, or update existing ones, depending on the sync settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity records, or account records by default, but it can read from them and use their information for segmentation and reporting purposes. Reference Marketing Cloud Account Engagement and Salesforce Sync Behavior
NEW QUESTION # 140
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
- A. Refer to the list email send report to see if a suppression list was used.
- B. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
- C. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
- D. Determine if the prospect has a valid "Assigned User" to send the email from.
Answer: A
Explanation:
Explanation
To see why the email was not sent to the prospect, the marketing manager should refer to the list email send report to see if a suppression list was used. A suppression list is a list of prospects who should not receive a specific email, even if they are on the recipient list. If the prospect was on a suppression list, they would not receive the email. The other options are not likely to explain why the email was not sent, as the prospect was already on the recipient list and was mailable
NEW QUESTION # 141
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
- A. reCaptcha
- B. Enable HTTPS
- C. Dependent Fields
- D. Honeypot Technique
Answer: A,D
Explanation:
Explanation
According to the Salesforce documentation, the two Marketing Cloud Account Engagement form actions that would accomplish enabling bot protection on their forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent automated bots from submitting forms and creating fake prospects.
Honeypot technique is a method that uses a hidden field in the form that is not visible to human users, but can be detected by bots. If the hidden field is filled out, the form submission is rejected as a bot submission.
reCaptcha is a service that uses a challenge-response test to verify that the form submitter is a human and not a bot. The user can enable either or both of these options in the form settings to add bot protection to their forms.
Enabling HTTPS, or Hypertext Transfer Protocol Secure, is a method that encrypts the communication between the user's browser and the web server, but it does not prevent bots from submitting forms. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not prevent bots from submitting forms either. References: Salesforce documentation
NEW QUESTION # 142
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
- A. True
- B. False
Answer: A
Explanation:
Explanation
A prospect is a visitor who has submitted an email address through a form or landing page on your site. This is the primary way that Marketing Cloud Account Engagement identifies and converts visitors into prospects. A prospect can also be created from an email link click, a manually entered email address, or an import.
NEW QUESTION # 143
Completion Actions are retroactive.
- A. False
- B. True
Answer: A
Explanation:
Completion actions are not retroactive and will only apply to prospects who complete the chosen action moving forward. Completion actions will fire each and every time a prospect takes the chosen action, except for when changing the prospect's Marketing Cloud Account Engagement score
NEW QUESTION # 144
What are two benefits of the engagement studio tasting experience?
Choose 2 answers
- A. Evaluating email template options for the program
- B. Visualizing a prospect's possible paths
- C. Measuring a specific step's performance
- D. Understanding the timeline of the program
Answer: B,C
Explanation:
Explanation
According to the Salesforce documentation, the two benefits of the engagement studio testing experience are:
B) Visualizing a prospect's possible paths, and D) Measuring a specific step's performance. The engagement studio testing experience is a feature that allows users to test and troubleshoot their engagement studio programs before launching them. The testing experience can help users to: Visualize a prospect's possible paths: The testing experience can show the user how a prospect can move through the program based on different scenarios and outcomes. The user can see the positive, negative, and neutral paths that a prospect can take after each step, and the actions and emails that the prospect will receive. The user can also see the number of prospects that are expected to take each path based on the current recipient list. Measuring a specific step's performance: The testing experience can show the user the performance metrics of each step, such as the number and percentage of prospects who have completed, skipped, or are waiting for the step. The user can also see the email metrics of each email step, such as the number and percentage of prospects who have opened, clicked, or unsubscribed from the email. The user can use these metrics to evaluate and optimize the effectiveness of each step. Evaluating email template options for the program or understanding the timeline of the program are not benefits of the engagement studio testing experience, as they are related to other aspects of the program creation, such as choosing the email content or setting the wait times. References: Salesforce documentation
NEW QUESTION # 145
What is Lead Qualification? (select two)
- A. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
- B. The process of determining when a prospect is ready for follow up from your sales team.
- C. The process of determining when a prospect is ready for follow up from your marketing team.
Answer: B,C
Explanation:
Explanation
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps:
determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation
NEW QUESTION # 146
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
- A. Dynamic List
- B. Automation Rule
- C. Marketing Cloud Account Engagement Score
- D. Profile
Answer: B,D
Explanation:
According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either. Reference: [Salesforce documentation]
NEW QUESTION # 147
Which two actions occur when an automation rule is deleted?
Choose 2 answers
- A. Any prospects who matched the rule will be deleted.
- B. Actions that have applied to prospects are undone.
- C. The rule will be sent to the recycle bin in paused mode.
- D. Prospects will no longer be able to match the rule.
Answer: C,D
Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D). Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 148
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
- A. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
- B. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
- C. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
- D. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
Answer: A
Explanation:
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync1
NEW QUESTION # 149
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
- A. Edit the email template and choose the appropriate list
- B. Edit the list to be available for "Email Sanding"
- C. Edit the email template to make it available for "List Emails"
- D. Edit the list to be available for "Email Templates"
Answer: C
Explanation:
According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for "List Emails". An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for "List Emails" in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for "Email Sending", "Email Templates", or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. Reference: Salesforce documentation
NEW QUESTION # 150
What is a good default sales ready lead score?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
Explanation:
Explanation
A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and profile, such as visiting your website, opening your emails, filling out forms, etc. The higher the score, the more likely the prospect is to buy from you. A lead score of 100 means that the prospect has met all the criteria you have set for a sales ready lead, such as viewing a specific page, requesting a demo, or downloading a white paper. You can customize your lead scoring criteria and thresholds according to your business needs and goals. For more details -> 12
NEW QUESTION # 151
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
- A. %%tittle%%
- B. %%form%%
- C. %%name%%
- D. %%description%%
- E. %%content%%
Answer: A,D,E
Explanation:
The three variable tags that can be used on layout templates for landing pages are %%description%%, %%title%%, and %%content%%. A layout template is a reusable HTML template that defines the structure and style of your landing pages. A variable tag is a placeholder that allows you to insert dynamic content into your layout template, such as the landing page title, description, or form. You can use variable tags to customize your layout template for different landing pages, without having to edit the HTML code every time.
NEW QUESTION # 152
Which scenario would convert an anonymous visitor into an identified prospect?
- A. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
- B. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
- C. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
- D. Scanning the badge of someone who visited a booth at a recent event
Answer: C
Explanation:
The scenario that would convert an anonymous visitor into an identified prospect is submitting a Web2Lead form that is linked to Account Engagement via a form handler . This is because a form handler captures the visitor's information and passes it to Account Engagement, where a new prospect record is created. Creating a Lead in Salesforce which syncs to Account Engagement as a new prospect record (A) will not convert an anonymous visitor, as it does not involve any interaction with the visitor. Scanning the badge of someone who visited a booth at a recent event (B) will not convert an anonymous visitor, as it does not involve any online activity that can be tracked by Account Engagement. Opening an email sent by a sales rep using the Send Account Engagement Email functionality in Salesforce (D) will not convert an anonymous visitor, as it requires the visitor to already have a prospect record in Account Engagement. Reference: Anonymous Visitors
NEW QUESTION # 153
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
- A. The prospect would be redirected to a thank-you page.
- B. The form would be displayed on the page once again.
- C. The thank-you content would continue to be shown.
- D. The prospect would receive an error message.
Answer: B
Explanation:
The expected behavior if a prospect refreshes the page after initially submitting the form with the "Always Display Form After Submission" setting enabled is that the form would be displayed on the page once again (B). This setting allows the form to be submitted multiple times by the same prospect, which is useful for fields that are set to always be displayed, such as reporting issues or comments. The prospect would not receive an error message (A), be redirected to a thank-you page , or see the thank-you content (D), as these options are not compatible with the "Always Display Form After Submission" setting. Reference: Account Engagement Form Troubleshooting and FAQ
NEW QUESTION # 154
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
- A. Prospects were deleted after clicking the call-to-action link.
- B. Prospects clicked the unsubscribe link.
- C. Prospects clicked the call-to-action link multiple times.
- D. Prospects were removed from the recipient list after clicking the call-to-action link.
Answer: C
Explanation:
Explanation
The possible explanation for the discrepancy between the total clicks and the unique clicks metrics in the report for a Marketing Cloud Account Engagement email is that prospects clicked the call-to-action link multiple times. The total clicks metric counts the total number of times that a link in an email was clicked by any prospect, regardless of how many times they clicked it. The unique clicks metric counts the number of unique prospects who clicked a link in an email, regardless of how many times they clicked it. Therefore, if a prospect clicked the same link more than once, it would increase the total clicks metric, but not the unique clicks metric. Prospects clicking the unsubscribe link, prospects being removed from the recipient list, or prospects being deleted are not possible explanations for the discrepancy, as they would not affect the click metrics4. References: 4: Email Metrics
NEW QUESTION # 155
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
- A. Dynamic list and automation rule
- B. Completion action and dynamic list
- C. Automation rule and completion action
- D. Segmentation rule and completion action
Answer: C
Explanation:
Explanation
The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.
NEW QUESTION # 156
An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
- A. Marketing Cloud Account Engagement form
- B. Page actions
- C. Marketing Cloud Account Engagement tacking code
- D. Custom redirects
Answer: D
Explanation:
The best way to be able to track the number of visitors who access a file on a web page that the company does not own is to use a custom redirect. A custom redirect is a Marketing Cloud Account Engagement feature that allows you to track any link on your website or a third-party website and measure the clicks and conversions. You can create a custom redirect for the link to the file and use the custom redirect URL instead of the original link on your web page. This way, you can track how many visitors click on the link and access the file, and also see which prospects are interested in the file. A Marketing Cloud Account Engagement form, a Marketing Cloud Account Engagement tracking code, or a page action are not suitable for this purpose, as they are used for different scenarios. A Marketing Cloud Account Engagement form is used to collect visitor information and convert them to prospects. A Marketing Cloud Account Engagement tracking code is used to track the page views and activities of visitors and prospects on your own website. A page action is used to perform certain actions when a prospect views a specific page on your website. Reference Custom Redirects
NEW QUESTION # 157
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
- A. An error message is displayed on the form preventing the prospect from submitting
- B. A new prospect is created even though the prospect had previously been permanently deleted.
- C. The submission of the form retrieves and restores the previously deleted prospect information including activities.
- D. No new prospect is created because the prospect had previously been permanently deleted.
Answer: B
Explanation:
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. Reference: Salesforce documentation
NEW QUESTION # 158
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
- A. Edit the default scoring model to score differently for each product line.
- B. Assign a scoring category to each product line folder.
- C. Create two new default scoring models to have one for each product line.
- D. Edit the score field on the prospect's record to displays multiple score values
Answer: B
Explanation:
To score prospects separately based on their interactions with different product lines in Pardot, the best approach is to assign a scoring category to each product line folder. Scoring categories allow administrators to segment prospect scoring based on interactions with specific types of content, aligning with different business units, products, or campaigns. By assigning a distinct scoring category to each folder associated with a product line, an administrator can precisely track and score prospect engagement relative to each product line. This tailored scoring provides deeper insights into prospect interests and can better inform targeted marketing strategies.
NEW QUESTION # 159
How can a marketer avoid emailing prospects more than once in a ten day span?
- A. Use a dynamic list to create a frequency suppression list.
- B. Use a segmentation rule to create a frequency suppression list.
- C. Use an automation rule to create a frequency suppression list.
- D. Use the global account setting to suppress frequently emailed prospects.
Answer: A
Explanation:
The way that a marketer can avoid emailing prospects more than once in a ten day span is to use a dynamic list to create a frequency suppression list. A dynamic list is a type of list that automatically updates based on specific criteria, such as field values, activities, or scores. A frequency suppression list is a type of list that excludes prospects who have been emailed within a certain time frame, such as ten days. By using a dynamic list with a frequency suppression criteria, a marketer can ensure that they do not email prospects who have already received an email recently. Using an automation rule, a global account setting, or a segmentation rule are not ways that a marketer can avoid emailing prospects more than once in a ten day span, as they either do not create lists, do not update automatically, or do not run continuously2. Reference: 2: Dynamic Lists
NEW QUESTION # 160
How many times can one automation rule match an individual prospect?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
Explanation:
One automation rule can match an individual prospect only once. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect
NEW QUESTION # 161
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