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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following most accurately describes incremental contribution?

A) The additional item volume realized from the addition of an item.
B) The volume to be expected when adding an item to a category.
C) None of these describe incremental contribution.
D) The additional category volume from adding a particular item.

2. Which of the following best defines the key stages and components of a retail supply chain?

A) The financial planning and budgeting for inventory purchases
B) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
C) The transportation and storage of goods from manufacturers to warehouses
D) The marketing strategies used to promote products to customers

3. What is the primary purpose of gathering Shopper Data in category management?

A) To monitor employee performance in stores
B) To increase the number of products on store shelves
C) To identify clear insights that guide actions and decisions
D) To track the shipping process of products

4. What stores would be included in a High Demand/High Opportunity Cluster?

A) Stores 101, 103, 106 and 107
B) Stores 103 and 107
C) Stores 100 and 108
D) Stores 100, 103, 107 and 108

5. Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A) Retail POS Data and Syndicated POS Market Data
B) Social Media Analytics and Web Traffic Data
C) Loyalty Card Data and Household Panel Data
D) Focus Groups and In-Store Observations

Solutions: