GAQM Certified Wholesale & Retail Manager (CWRM) : CWRM-001
- Exam Code: CWRM-001
- Exam Name: Certified Wholesale & Retail Manager (CWRM)
- Updated: Aug 09, 2026
- Q & A: 0 Questions and Answers
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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Business Communication | - Use learning strategies - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Use strategies that capture and retain the interest of an audience - Identify and respond to manipulative use of language - Explore and explain how language structures and features may influence a reader/viewer - Write/sign for a specified audience and purpose - Conduct basic research and analyse and present findings - Function in a team - Use strategies for extracting implicit messages in texts - Manage occupational learning materials - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Draft own writing/signing and edit to improve clarity and correctness - Interact successfully with audience in oral communication - Respond to selected texts in a manner appropriate to the context - Access and use suitable learning resources - Reflect on how characteristics of the workplace and occupational context affect learning |
| Wholesale and Retail Operations | - Describe organisational promotional strategy - Explain the flow of stock and sales through a wholesale/retail operation - The concept of shrinkage and losses within a wholesale and retail environment - Interact with customers - Identify the store's target market - Resolve customer complaints - Create positive customer perceptions - The wholesale & retail business environment - Overcome customer objections - Close the sale - Segment the wholesale and retail sector - Identify products and ranges within your store - Post-purchase product care - Explain customer behaviour - Establish the customer's need - Build, ticket and dismantle promotional displays - Identify product features and their benefits - Offer products to customers - Maintain promotional displays |
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