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Facebook Certified Community Manager Sample Questions:

1. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Survey community members
B) Study engagement trends on the school's Facebook Page
C) Interview alumni
D) Analyze drop-off for video content

2. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Review previous post results and reuse the content that performed best
B) Prioritize the content from the department that is the most polished and ready to post
C) Review briefs from internal stakeholders outlining key messaging, details and targets
D) Research competitors and replicate popular creative tactics that perform well for them

3. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Ask community members to send profiles in Austria to follow
B) Adapt the local dialect and reuse highly successful content
C) Measure the audience of Austrian followers on existing platforms
D) Run targeted ads to lookalike audiences in Austria

4. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Create a schedule and invite attendees to sessions that align with their interests
B) Create an ad and target attendance from outside communities
C) Start a new community and post event content there
D) Ask attendees to create sub-communities and monitor conversations

5. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Post a link to a press release announcing a product launch
B) Include a discussion question about the product that is being launched
C) Partner with influencers to generate posts about the launch
D) Ask follow-up questions as people leave feedback

Solutions: