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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. 3Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?

A) Ad Planner
B) Video Targeting
C) Placement Tool
D) AdWords Conversion Tracking

2. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-acquisition bidding
B) Cost-per-click bidding
C) Cost-per-thousand bidding
D) Cost-per-month bidding

3. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) CTR
B) ROI
C) CPM
D) Sunk costs

4. Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Using the Placement tool
B) Manually adding
C) Copying from the automatic placement table
D) Browsing the Web for placements with the Google AdWords toolbar

5. Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?

A) Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
B) Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
C) Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
D) Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.

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