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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan that the team will revisit annually.
B) Build a simulation exercise to ensure the team is ready.
C) Build a culture of crisis preparedness over time.
D) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.

2. What is the difference between a communication strategy and a communication plan?

A) They are the same, and the terms are interchangeable.
B) It does not matter which term is used as long as the document considers both internal and external communication.
C) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
D) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.

3. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) links to applicable local criminal law.
B) consistent, clear messages about values.
C) punishments and rewards for employee behavior.
D) references for the consultant who drafted the program.

4. The corporate communication function in a large corporation should report to which business unit?

A) Investor Relations
B) Marketing and Advertising
C) Human Resources
D) CEO or other top executive

5. Which part of the communication development process should be handled by in-house communication professionals?

A) Video production and web programming
B) Strategy and project management
C) Speech writing and newsletter writing
D) Crisis and emergency communications

Solutions: