Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator
- Exam Code: MCE-Admn-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
- Updated: Oct 08, 2026
- Q & A: 166 Questions and Answers
About Salesforce MCE-Admn-201 Exam
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Operations | - Email Studio setup and configuration
|
| Subscriber and Data Management | - List and data management
|
| Automation and Journeys | - Automation Studio
|
| Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Compliance and Security | - Security and access control
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
- A. Time Between Send and Engagement
- B. Email Sending Performance Report
- C. Deliverability Complaint Rate
- D. Email Performance by Device
Correct Answer: A,D 🗳️
Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).
A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?
- A. Status is changed to Held for 72 hours and the bounce count is set to Zero
- B. Status is changed to Active and the bounce count is set to Zero
- C. Status is changed to Active and the bounce count is unchanged
- D. Status remains as Bounced the bounce count is unchanged
Correct Answer: B 🗳️
Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles are available on their Marketing Cloud account.
- B. Custom roles override an individual user's granular permission assignments.
- C. Custom roles can only be edited by the user who created the role initially.
- D. Custom roles are only available within the business in which they were created.
Correct Answer: D 🗳️
Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Update Only
- C. Add Only
- D. Overwrite
Correct Answer: D 🗳️
Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Configure the business unit data retention setting to 12 months
- B. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- C. Set inactive data to be automatically cleared after one year, but is recoverable
- D. Configure the Enterprise-wide default retention to one year
Correct Answer: B 🗳️
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