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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A) AMPscript
B) HTML
C) SQL
D) SSJS

2. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Apply the appropriate user mappings in the CRM configuration
B) Apply the administrator and Marketing Cloud Administrator permission sets to user
C) Reset al passwords to force new tokens
D) Apply the Marketing Cloud for AppExchange User option as well

3. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) NTO requires SSL certificate configurations for Content Builder and Portfolio images
B) A new sender profile needs to be leveraged for sending transactional emails
C) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
D) Multiple brand logos must be accommodated in an email header

4. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Creating users and assigning roles which meet their job functions
B) Building the data structure used to store audience information
C) Importing data into contacts using the Data Loader
D) Classifying sends and defining parameters for email sends
E) Creating a SMS message and sending a mobile campaign

5. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Setup >Data Management > Synchronized Data Extensions
B) Contact Builder > Data Extensions > Synchronized Data Extensions
C) Contact Builder > Data Sources
D) Setup > Apps > Salesforce Integration

Solutions: