Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
B) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
C) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
D) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
E) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

2. What is true about Einstein engagement frequency (EEF). Select 3

A) EEF uses only commercial send data not transactional
B) It uses last ISO days engagement data
C) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
D) The model uses data available only in your account

3. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A) Onlythe business unit where it was created will have access
B) Onlythe top level business unit will have access and permissions need be set here for sharing
C) All business units will haveaccess
D) Onlythe business unit(s) immediately below the top level account will have access

4. What three reasons explain why an SMS message may fail to reach a mobile device?

A) The number used to send the SMS was a landline
B) The user is currently on a call.
C) The mobile device has a low battery.
D) The user is out of range of cellular networks
E) The mobile device is powered off

5. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A) The message is already scheduled/active
B) Some automation activity is using the inbox message
C) The message has already been sent. (once started to send cannot mark as inactive)

Solutions: