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IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096
- Exam Code: P8010-096
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Updated: Oct 12, 2026
- Q & A: 91 Questions and Answers
About IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096 Exam
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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Installation & Configuration | 25% | - Partitioning and user management - Security, roles and permissions - Server configuration (WebSphere / WebLogic) - Environment setup and deployment |
| Integration & Administration | 15% | - Response tracking and reporting - Logging, troubleshooting and maintenance - Integration with Unica Marketing Operations |
| Unica Campaign Architecture & Concepts | 25% | - Audience levels and data structure - Database schema and tables - System components and architecture |
| Campaign Design & Flowchart Processes | 30% | - Flowchart creation and management - Segment, Select, Merge, Sample, Extract processes - Target cell spreadsheet and offer management - Testing, scheduling and execution |
| Advanced Features & Best Practices | 5% | - Performance optimization - Upgrade and migration considerations |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question #1
Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?
- A. Target Cells Tab
- B. Analysis Tab
- C. Summary Tab
- D. Flowchart Tab
Correct Answer: B 🗳️
Question #2
What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?
- A. Operational monitoring
- B. Scheduled definitions
- C. Cognos reports
- D. Scheduled Runs
Correct Answer: A 🗳️
Question #3
In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?
- A. Analysis Tab
- B. Target Cell Spreadsheet
- C. Financials Tab
- D. Offer Tab
Correct Answer: B 🗳️
Question #4
What type of process is the Mail List in Unica Campaign?
- A. Contact process
- B. Response process
- C. History process
- D. Parameterized process
Correct Answer: A 🗳️
Question #5
Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?
- A. Map system tables.
- B. Map customer database tables.
- C. Collect response data/transactions into an Action Table.
- D. Map contact history tables.
Correct Answer: C 🗳️
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