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| Section | Weight | Objectives |
|---|---|---|
| Unica Campaign Architecture & Concepts | 25% | - Audience levels and data structure - Database schema and tables - System components and architecture |
| Integration & Administration | 15% | - Response tracking and reporting - Logging, troubleshooting and maintenance - Integration with Unica Marketing Operations |
| Advanced Features & Best Practices | 5% | - Performance optimization - Upgrade and migration considerations |
| Campaign Design & Flowchart Processes | 30% | - Flowchart creation and management - Segment, Select, Merge, Sample, Extract processes - Target cell spreadsheet and offer management - Testing, scheduling and execution |
| Installation & Configuration | 25% | - Partitioning and user management - Security, roles and permissions - Server configuration (WebSphere / WebLogic) - Environment setup and deployment |
1. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?
A) Target Cells Tab
B) Analysis Tab
C) Summary Tab
D) Flowchart Tab
2. What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?
A) Operational monitoring
B) Scheduled definitions
C) Cognos reports
D) Scheduled Runs
3. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?
A) Analysis Tab
B) Target Cell Spreadsheet
C) Financials Tab
D) Offer Tab
4. What type of process is the Mail List in Unica Campaign?
A) Contact process
B) Response process
C) History process
D) Parameterized process
5. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?
A) Map system tables.
B) Map customer database tables.
C) Collect response data/transactions into an Action Table.
D) Map contact history tables.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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