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The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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The average Salary of a Marketing Cloud Developer Certified Expert in
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling | 16% | - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Implement data import and export processes - Define contact data structure and contact key - Utilize Data Views for data access |
| Topic 2: Marketing Cloud APIs | 20% | - Create and manage API integrations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations |
| Topic 3: Platform Architecture | 15% | - Implement triggered send architectures - Create and manage CloudPages - Build automations in Automation Studio - Design solutions using Journey Builder - Configure and use Query Activities |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages |
| Topic 5: Contact Handling | 14% | - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively - Implement contact segmentation and filtering |
| Topic 6: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies |
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