Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Marketing Cloud Connect synchronizes CRM Contacts and Leads. A consultant discovers duplicate marketing profiles because one customer exists as both a Lead and a Contact after conversion. Which design consideration should have been addressed during implementation?

A) Dynamic Subject Lines.
B) Email Studio folders.
C) Publication List naming standards.
D) Identity and Subscriber Key strategy.

2. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A) CloudPages opt-in to Event Journey
B) Keyword opt-in and SMS Messaging
C) Existing Email Event Notification Subscription
D) Smart Capture and Triggered email messaging

3. A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A) Get existing records updated with new Keys sourced from Sales Cloud instance.
B) Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
C) Purge the current records and carry on with new keys sourced from Sales Cloud.
D) Upload CSV with Migrated Subscriber Keys to All Subscribers.

4. A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

A) Publication list
B) Suppression list
C) Auto-suppression list
D) Exclusion data extension

5. Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?

A) _PublicationSubscriber
B) _ListSubscribers
C) _Subscribers
D) _EnterpriseAttribute

Solutions: