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Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201
- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
- Updated: Oct 23, 2026
- Q & A: 306 Questions and Answers
About Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201 Exam
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 2: Lead Management | 24% | - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 3: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 4: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- B. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
- C. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Correct Answer: D 🗳️
Question #2
What do spam complaints refer to in an email report?
- A. The number of prospects who replied to the email to ask to be removed
- B. The number of prospects who clicked the unsubscribe link
- C. The number of prospects who marked an email as spam
- D. The number of prospects who opted out via the email preference center
Correct Answer: C 🗳️
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Question #3
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
- A. True
- B. False
Correct Answer: A 🗳️
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Question #4
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
- A. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
- B. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
- C. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
- D. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
Correct Answer: A 🗳️
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Question #5
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
- A. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
- B. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
- C. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
- D. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
Correct Answer: B 🗳️
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