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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Request a Private Domain to leverage SPF and DKIM authentication.
B) Request three Dedicated IPs to spread out the sending volume.
C) Implement an SAP with Private Domain and a Dedicated IP.

2. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Analytics Dashboard
B) Journey History
C) Email Analytics Tile

3. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Contacts Analytics
B) Audience Engagement Over Time
C) Contacts Count

4. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the EditGlobally permission option.
B) Select the View and Send permission option.
C) Make a copy in each business unit to allow local edits.

5. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) Tracking Data Extract
B) _Open data view
C) Total Opens measure

Solutions: