IBM P8010-096 : IBM Unica Enterprise Campaign Technical Mastery Test V1

  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Aug 19, 2026
  • Q & A: 91 Questions and Answers

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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Unica Campaign Architecture and Configuration30%- Marketing Platform integration
- Server and web application setup
- Database configuration and connections
- System architecture overview
Offers, Campaign Execution and Scheduling15%- Performance monitoring and reporting
- Batch and real-time processing
- Offer creation and management
- Campaign scheduling and execution
Administration, Security and Troubleshooting10%- Log files and error handling
- System maintenance and tuning
- User roles and permissions
- Configuration utilities (configTool, unica_actrg)
Data Management and Audience Configuration20%- Data source mapping and integration
- Audience levels and audience tables
- Duplicate suppression and householding
- Contact and response history tracking
Flowchart Design and Process Logic25%- Target Cell Spreadsheet usage
- Select, Merge, Segment, and Audience processes
- Building and editing flowcharts
- Snapshot, Mail List, and Call List processes

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, which flowchart cell report displays details of the records within a cell?

A) Cell Waterfall
B) Cell Variable Profile
C) Cell Content
D) Cell List


2. In Unica Campaign, how does response history relate to audience levels?

A) Each audience level has its own related response history table in the database.
B) The response history tables reference the audience tables.
C) There is no relationship between the two.
D) The only relationship is through the contact history.


3. In Unica Campaign, after a flowchart process executes, how is an error indicated during the run of a process?

A) Red X in the Process Type icon
B) A dialog box appears with an error message
C) Process box isgrayed out
D) Green X in the Process Type icon


4. What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A) Unica Campaigndatabase information checklist
B) Database native data loaders
C) unica_actrg
D) unica_svradmin


5. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

A) Map system tables.
B) Map customer database tables.
C) Collect response data/transactions into an Action Table.
D) Map contact history tables.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A
Question # 3
Answer: A
Question # 4
Answer: A
Question # 5
Answer: C

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