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Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215
- Exam Code: AP-215
- Exam Name: Marketing Cloud Intelligence Accredited Professional
- Updated: Oct 11, 2026
- Q & A: 64 Questions and Answers
About Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215 Exam
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration and Ingestion | 12% | - API and file-based import - Data streams and connectors - Refresh schedules and data flow |
| Topic 2: Data Permissions and Governance | 5% | - Data update controls - User access and roles - Parent-child data setups |
| Topic 3: Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Topic 4: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Topic 5: Data Mapping and Modeling | 5% | - Dimensions and measures - Source of truth configuration - Data structure and relationships |
| Topic 6: Reporting and Analytics | 12% | - Attribution models - Insight generation and interpretation - Report creation and scheduling |
| Topic 7: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 8: Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Topic 9: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 10: Calculated Fields and Functions | 5% | - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP - Custom calculations |
| Topic 11: General Functionalities | 13% | - Core platform capabilities - Navigation and interface - Basic concepts and terminology |
| Topic 12: Data Harmonization | 3% | - Pros and cons of harmonization approaches - Standardization methods - Cross-source alignment |
| Topic 13: Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question #1
A client's data consists of three data streams as follows:
Data Stream A:
- A. Inherit Attributes and Hierarchies
- B. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
- C. Update Attributes
- D. Update Attributes and Hierarchies
Correct Answer: A 🗳️
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Question #2
An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:
The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?
- A. Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns. - B. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns. - C. Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns. - D. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
Correct Answer: D 🗳️
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Question #3
After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
- A. The source file does not contain the media Buy entity
- B. Main entity is not mapped
- C. The file does not contain any measurements (dimension only)
- D. All mapped Measurements for a given row have values equal to zero
Correct Answer: B,D 🗳️
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Question #4
Which two statements are correct regarding the Parent-Child configuration?
- A. Parent-Child allows sharing both dimensions and measurements
- B. Parent-Child links different tables based on shared key values
- C. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
- D. Parent-Child configurations can cause performances issues
Correct Answer: B,D 🗳️
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Question #5
A client has integrated the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?
- A.
- B.
- C.
- D.
Correct Answer: C 🗳️
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